Note from the co-founders,

Crafted to last, designed to be worn.

At Joiana, we create quality jewelry and accessories thoughtfully designed in San Diego. 

We believe that beautiful things are meant to be worn, not saved for "someday." That's why we meticulously craft each piece to maintain its beauty wear after wear, creating essentials you'll actually reach for daily.

Our design philosophy is simple: create pieces that seamlessly integrate into your everyday style while elevating each look. Because let's be honest – finding that perfect accessory is what getting ready is all about.

As sisters, we founded Joiana on the principle that quality shouldn't be a luxury. We take pride in our craftsmanship and attention to detail. From delicate everyday layers to statement pieces that become conversation starters, each design is created with intention..

Welcome to Joiana – where quality meets your everyday.

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